Once dismissed as just another marketing buzzword, Omnichannel has proven its significance in today’s business landscape. Offering a seamless multi-platform experience appeared as a luxury reserved for high-end brands earlier. However, this view stems from an era before tablets and the rapid evolution of social media advertising, when consumers typically relied on merely two touchpoints for their purchases. However, omnichannel quickly moved beyond a buzzword as consumers no longer rely on just two touch points per purchase.
Omnichannel campaigns and higher engagement rates have become directly interrelated. Consumer expectations in this digital world continue to push brands to improve reliability, consistency, and seamlessness across all leveraged channels, making it crucial for companies to devise robust omnichannel strategies. In a report by Business Wire, 90% of consumers expect consistent experiences across channels in the holiday season, indicating consumers’ rising expectations.