Salesforce profile is a collection of settings that determine the capabilities users have within the Salesforce environment including thread, create, update, and delete operations of data. It is imperative to keep the profiles that will secure users’ access and information, and provide adequate permissions, to let the staff do their job. Using profiles, organizations can control access to given records, applications, and features. This makes the specialism run smoothly and improves efficiency. For instance, the sales representatives allow access to the customers ‘ records and leads whereas the members of the marketing Team would be allowed access to campaigns among others. Done right, good profiles can help an organization run efficiently and also save compliance issues such as data protection acts.
