In 2024 companies are spending around 10% to 14% of their total company budget on marketing and from this 5% to 7% of money will be spent on digital marketing. Because of this data every businessman wants to grow their business online but to do this your business needs to have a strong presence online. The digital marketing agencies can help you to build a strong presence online. The definition of a digital marketing agency actually describes some group of skilled employees who use special tools and strategies to grow customers’ business in the online mode.
As a business owner when you will work with a digital marketing agency you will learn different ways to grow your business online. This article will help you to learn everything about these agencies such as how to hire a digital marketing agency, why you should hire them, cost of hiring them at the end we will discuss will hiring a digital marketing agency good for your business or not.
What is the Correct Definition of a Digital Marketing Agency? (What They Do?)
The correct definition of a digital marketing agency would be like this: A company or agency that helps various other businesses to promote their products online and they also help to increase the traffic of your website. Digital marketing has several small fields such as web development, SEO, SMM, Ad campaigns, and content creation. A good digital marketing agency must have expert employees in these particular fields. Below, I have discussed different types of digital marketing tasks that these agencies do.
Web Development & Design
When you hire a digital marketing agency firstly they will understand your business and build a fancy website that looks good and people find it easy to use.
SEO (Search Engine Optimization)
The digital marketing agencies will publish content on the website and improve the SEO score of your website so that your website gets impressions and clicks from the search engine results pages (SERP).
Running Ad Campaign
After understanding your business thoroughly these agencies will create ads and run ad campaigns in search engines and on different search engine platforms so that the customers can connect with your business. Running an ad campaign is important because according to statistics 65% of small to mid-sized businesses run ad campaigns for their online business growth.
Content Creation
The digital marketing agencies have a good content team and they will create content for your business and for different platforms. There can be different types of content like blog posts, videos, and infographics.
Social Media Engagement
The digital marketing agencies will also check the social media accounts for your business and they will share different types of fun and interesting content on social media accounts so that people can interact with the posts.
Hiring A Digital Marketing Agency Or Hiring A Digital Marketing Expert
As a business owner, you know the importance of implementing digital marketing strategies for your business but you may have some confusion about whether you should hire a digital marketing agency or hire a digital marketing expert, here I will clear your doubt:
- Skills: If you hire a digital marketing expert then he may have some specialized skills but if you hire a digital marketing company then you will get many people with different skills.
- Communication: If you hire a digital marketing agency then you will get different people and can take suggestions from them about what will work for your business but this is not possible if you hire an expert.
- Scalability: When your business grows online then the marketing agencies can change their strategy and so that your business gets more impressions from online. In short, the scaling process will be easy if you hire an agency.
- Track record: The digital marketing agencies work with several customers and they know how to solve a problem therefore if you find any problems for your business then they can easily give you the solution.
These are some of the essential benefits of hiring a digital marketing agency and after checking these pointers now you can decide whether you should hire an expert or an agency.
Things To Check Before Hiring A Digital Marketing Agency
If you don’t know anything about digital marketing then before hiring a digital marketing agency to grow your business you need to keep a couple of important things in mind below I discuss all of these things-
When you approached a digital marketing agency then the first thing you have to check that what kind of services they are offering. Digital marketing includes several elements such as SEO, SMM, Content Creation, website design, and ad campaigns, if an agency is offering all these services then you can choose them for your business.
Secondly, you must check what kind of work they have done before with other clients, by check their work examples you will get an idea whether the agency can help you or not. At the same time do not forget to check their pricing plans and ask them which plan will be good for your business.
Thirdly, check their reviews from different social platforms and ask the users about their experience of taking service from this digital marketing company, if the users are giving good feedback then this will be a good sign.
Lastly, you have to check whether the agency is updated with the latest trends or not, for example recently Google rolled out an update where they mentioned what kind of content they will rank on search engines, if the agency is not updated with these trends then they will be unable to rank your website and grow your business online.
Digital Marketing Agency In Kolkata
If you have a business and you want to grow your business digitally then hiring a digital marketing company will be a good idea. In Kolkata, you will find different agencies who are ready to grow your business.
Among these businesses, Xenmag is one of the most popular ones that provides different digital marketing services at an affordable price. The company is located in Dum Dum, Kolkata and your can visit their official website and contact them to know how they can help you to grow their business.
Process Of Hiring A Digital Marketing Agency
There is no particular process for hiring a digital marketing agency, firstly you have to decide what services you want and after that, you can follow the steps below:
Visit Agencies Website & Talk To Them
Firstly, you can research some popular digital marketing agencies, visit their website, and see how they are providing their services to their clients. You can visit the contact page of the website and call them or you can also approach them through emails.
Know What They Can Do For Your Business
Usually, digital marketing agencies offer different kinds of services like search engine marketing, social media marketing, Email marketing, WhatsApp marketing, and web development-related services.
When you reach a digital marketing agency then the agency will thoroughly understand your business and then they will offer the service that your business requires the most. You can also ask them that how these services are beneficial for your business.
Check Whether Their Price Match With Your Budget
If you find that the agency is good for your business and they have updated knowledge about digital marketing then ask them the price of the services that they will provide you and also check whether their price plan is matching with your budget.
Ask The Company Regularly & Track the Results
After discussing a price plan with the company ask them how much time it will take to get results for your business. If the digital marketing company gives you a timeline then after that timeline track the results of whether your business is getting customers digitally or not.
I hope that after reading all these points now you can easily decide how you can hire a perfect digital marketing agency for your business.
Cost Of Hiring A Digital Marketing Agency
The actual cost of hiring a digital marketing agency is very difficult to tell because it depends from company to company. A small-sized company with a little bit of experience will take a low amount from you, on the other hand, a company with a lot of experience will take the higher price from you.
Majority of the digital marketing agencies take money on a monthly basis from clients, and they charge money for providing different digital marketing services. If you want an exact number of how much money the digital marketing agencies are taking from clients in Kolkata then I would say that small agencies are taking 20000 rupees to 25000 rupees per month, mid-level agencies are taking 40000 rupees to 50000 rupees per month and the big-sized agencies are taking 75000 rupees to 100000 rupees per month.
Conclusion: Is It Worth Hiring A Digital Marketing Agency?
If you are still confused about whether you should hire a digital marketing agency or not then I want to tell you that we (XENMAG) are one of the most popular digital marketing agencies in Kolkata and we over the years we have worked with several small and medium-sized business and grow their business online.
There are several reasons why you should hire XENMAG for your business and here i have mentioned some of those-
- We have lots of employees and they are experts in their respectable digital marketing fields.
- We always stay updated with digital marketing industry trends and search engine algorithms.
- We will create a special plan for your business so that you get better results.
- We offer digital marketing services at an affordable price and our price is lower compared to other agencies.
- We will measure your success by tracking your business data and giving you information regularly.
At the end of this article, I want to tell you that hiring XENMAG as a digital marketing agency means hiring an online friend who will take care of your business online, so you can focus on your work.