A new report by Meticulous Research®, titled “English Language Learning Market by Methodology, Learning Mode, Age Group, End User, and Geography—Global Forecasts to 2031,” reveals the English language learning market is expected to reach $81.1 billion by 2031, growing at a CAGR of 11.1% from 2024. The rising importance of English in professional domains, growing investments in English education ventures, and the affordability of language learning applications are key drivers behind this growth. However, reluctance in some regions to adopt English as the main mode of communication may slow the market’s progress.
The increased investment in education and the rise of transnational education (TNE) are poised to create growth opportunities for the market. At the same time, the shortage of qualified English instructors continues to be a challenge. Key trends in the market include the integration of artificial intelligence (AI) and robot technology with e-learning platforms.
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The market is divided into several segments. Based on methodology, the market includes blended learning, offline learning, and online learning. In 2024, blended learning is expected to capture the largest share due to its personalized approach. However, online learning is set to grow the fastest, driven by flexibility and the use of digital tools.
In terms of learning mode, the market is segmented into self-learning apps and tutoring, with tutoring further divided into one-on-one and group learning. Tutoring is expected to lead in 2024, driven by the need for customized language learning, though self-learning apps are expected to grow faster due to their accessibility.
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The 13-17 age group is anticipated to hold the largest market share in 2024, spurred by increased digitalization in schools and the rise in smartphone users. However, the 18-20 age group is predicted to register the highest growth rate.
The end users include individual learners, corporate learners, educational institutes, and government bodies. Individual learners are expected to dominate the market, with educational institutions also playing a key role. The corporate sector is another growing area, as companies recognize the importance of English proficiency among employees.
Geographically, Asia-Pacific is poised to lead the market in 2024, owing to factors such as the demand for cost-effective education solutions and the need for better communication across borders.
Key Players:
The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
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Key questions answered in the report-
- Which are the high-growth market segments based on methodology, learning mode, age group, and end user?
- What was the historical market for the English language learning market?
- What are the market forecasts and estimates for the period 2024–2031?
- What are the major drivers, restraints, challenges, trends, and opportunities in the English language learning market?
- Who are the major players, and what shares do they hold in the English language learning market?
- How is the competitive landscape in the English language learning market?
- What are the recent developments in the English language learning market?
- What strategies are adopted by the major players in the English language learning market?
- What are the key geographic trends, and which are the high-growth countries?
- Who are the local emerging players in the global English language learning market, and how do they compete with the other players?
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