Elie Saab Jr.: Weaving Legacy into the Future of Fashion

Elie Saab Jr. serves as the Managing Director and a board member of the ELIE SAAB Group, playing a crucial role in shaping the strategic direction of the company while managing its daily operations. He has been deeply involved in the fashion industry since childhood, learning from his father, the brand’s founder, Elie Saab. His academic background includes a double major in Business and Marketing from Geneva and a Master’s in Fashion & Luxury Brand Management from Milan, where he also initiated the New Media department to bolster the brand’s digital presence. 

His subsequent role in Paris focused on marketing and business development, which further strengthened the brand’s European footprint. Elie Saab Jr. has led significant restructuring within the ELIE SAAB Group to adapt to changes in the luxury market, successfully expanding the brand’s global reach, entering new markets, and diversifying product lines—all while maintaining the brand’s heritage and values.

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