High-quality product images can increase conversion rates by 94%, making them a game-changer for eCommerce businesses. A well-structured product photography strategy can double your profit margin by attracting and engaging customers with stunning visuals. Not only photography, ecommerce photo editing services also play a vital role.
What is eCommerce Photography?
eCommerce photography is the art of capturing product images that clearly represent items and enhance conversion rates. Since online shoppers can’t touch or experience products physically, compelling images help bridge the gap, improving trust and purchase likelihood.
Importance of Product Photography for eCommerce in 2024
- 75% of shoppers rely on product images to make purchasing decisions.
- High-quality images drive 95% more organic traffic and 94% more conversions.
- Clean product visuals can reduce return rates by 22%.
- People remember 80% of what they see and only 20% of what they read.
Types of eCommerce Photography
White-Background Photography
The most common style, white-background images eliminate distractions and present products with true-to-life colors.
Lifestyle Photography
Shows products in use, helping customers visualize them in real life. This type of photography evokes emotions and strengthens branding.
Packaging Photography
Highlights branding and showcases what customers can expect upon delivery, influencing purchase decisions.
Flat-Lay Photography
Products are arranged on a flat surface and photographed from above, ideal for showcasing multiple items at once.
Detail Shots
Close-up images highlight textures, craftsmanship, and key product features, offering a better sense of quality.
Group Shots
Displays different product variations in a single frame, making it easier for customers to compare options.
How to Photograph Products: Professional vs. DIY
Hiring a Professional
Professional photographers save time and ensure high-quality images. If you’re looking for experts, Claudia and Nadiaa (Atlanta, US) are great choices.
DIY Product Photography
For those on a budget, DIY photography is a viable option with the right setup and techniques.
DIY Product Photography in 5 Steps
1. Set Up Your DIY Studio
Essential equipment includes:
- Camera & lens
- Tripod
- Lighting source
- Lightbox
- Foam board
- Table
2. Choose the Right Style
- Diagonal Style: Objects are arranged from back to front, with the tallest in the back.
- Crescent Shape Style: Best for self-improvement products, arranged in a ‘C’ shape for an elegant look.
3. Use Proper Lighting
- Natural light is ideal but inconsistent.
- Artificial lights help maintain a consistent look.
- Two light sources (primary + shadow softener) are recommended.
- Use reflectors to minimize harsh shadows.
4. Capture Sharp and Steady Photos
- Use a tripod to avoid shakiness.
- Set a timer or remote shutter to maintain stability.
- Adjust the aperture (high f-stop for clarity, low f-stop for blurred backgrounds).
5. eCommerce Photo Editing Service
Even with proper lighting and composition, post-production is crucial. Editing improves image sharpness, color balance, brightness, and contrast. Professional photo retouching service ensures flawless images that attract buyers.
eCommerce Photography Tips & Recommendations
Shoot from Different Angles
Customers want a 360-degree view of products. Consider offering interactive, rotatable images for an immersive experience.
Prioritize Natural Light
Natural light enhances product realism, increasing customer trust.
Include Lifestyle Images
Showcasing products in real-life settings builds emotional connections with potential buyers.
Use the Right Props
Props enhance storytelling and emotion. For example, green leaves and white towels complement organic skincare products.
Retouch and Adjust Color Tone
Basic retouching removes imperfections, while advanced editing ensures a polished look.
Compress File Size
Optimized images improve website speed without compromising quality, enhancing user experience and SEO.
Optimize for Maximum Reach
Use SEO-friendly file names and alt text to improve visibility in search engines, driving more organic traffic.
By mastering eCommerce photography, businesses can significantly boost conversions and establish a strong brand presence online. For any kind of photo editing service give us a free trial.