SEO, or Search Engine Optimization, is a fundamental aspect of digital marketing agency services. It involves optimizing a website’s content, structure, and backend elements to improve its visibility on search engine results pages (SERPs) for specific keywords relevant to the business.
For a digital marketing agency in Kuwait like Uniweb IT Solutions, SEO encompasses strategic keyword research, on-page optimization, off-page link building, and technical enhancements aimed at boosting organic traffic and improving search engine rankings.