In September 2013, Google unveiled the Hummingbird update, a pivotal advancement in its search algorithm designed to enhance the user experience. This update marked a significant departure from previous algorithms, placing a stronger emphasis on understanding the context and intent behind search queries rather than simply matching keywords. As the founder of SEO North Sydney, I can attest to the substantial implications this shift has for search engine optimisation.
Read full blog here: https://www.seonorthsydney.com.au/google-hummingbird-update-a-new-era-in-search/
