The automotive industry is undergoing a significant transformation, driven by technological advancements, consumer expectations, and the growing need for sustainability. One of the most impactful developments in this shift is the integration of data analytics. By leveraging vast amounts of data, automotive companies can gain valuable insights that drive efficiency, improve safety, enhance customer experience, and support innovation. However, the use of data analytics in the automotive sector also comes with its set of challenges. In this article, we explore the opportunities and challenges that data analytics presents in the automotive industry.
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