In today’s market, packaging not only means a container but is a major part of branding and producing an appealing image. The packaging types are quite many, but the shoulder boxes are unique because they are classy and versatile. These boxes are not only practical but also provide a great deal of customization and therefore are perfect for any company that wants to improve namely its brand image.
Large or small and even if you are a big brand, you can enhance your product packaging by using custom shoulder boxes wholesale that add more touch to your products and your clients will love the new perspective you have created for them.
Beginning Basics
Shoulder boxes are a subset of rigid boxes in that they have a particular slanting style of lid that includes a raised shoulder part on the base box. This makes them suitable to be used for products such as jewelry, makeup products and delicacies for it gives them a royal appearance. The individual storage compartments are arranged in the shoulder box, and the design is very durable, thus providing adequate protection to the contents during movement and storage. When you have an appreciation of shoulder packaging boxes, their construction, and their purpose, this can be the starting point for analyzing how they can be made more individual, and how they can carry forward your company’s personality.
Selecting the Right Materials
The material used in the construction of custom shoulder packaging boxes greatly contributes to the appearance of the boxes. Such types of paper are high-quality cardboard and kraft paper, and you can even use waste paper which is also occupational. They include smooth and gloss surfaces, smooth and satin, matte and distressed, and dull and grainy surfaces, among others. Brand image and the image you want your customers to have about your company should also guide your choice of materials. For instance, if your brand has a niche of environmental activism, ensure that the garments are environmentally friendly. On the other hand, if luxury is of the essence then, a glossy finish with a very little grain may suffice.
Creating Custom Graphics
Probably the most significant way of differentiation of shoulder boxes is related to the application of custom graphics and prints. This ranges from brand icons and emblems to complex logos, graphics, images, motifs and even fonts. Corporate identity is key when designing custom-printed shoulder boxes to reflect that of your brand. Change colours to your brand colours if possible or designs that depict the nature of your products. For example, if the company is selling cosmetics, the sales page design may be soft pastel and filled with flowers and other elements, if the company is a tech supply company, their page will be more minimalistic.
Assembling New Options
Apart from graphics and prints, there are other ways that one can elaborate shoulder boxes, to include; Such techniques as embossing, and debossing involve engaging the surface of the packaging to make the material used for packaging have a raised surface area with your brand logo or any other graphics you intend to impose on the packaging material. Foil stamping is another luxurious variant that can place a metallic gloss on some elements of the box. You might also consider using spot UV to produce contrast on the basis that, while some areas of a matte box could be matte, other areas may be gloss varnish.
Custom Inserts and Compartments
Considering, that personalization is already at the highest level, it is also possible to add extra inserts and compartments inside the shoulder boxes. All of these attachments are not only utilitarian they guarantee your products are protected and easy to sort – but they also provide one more level of personalization. For instance, a jewellery manufacturing company may incorporate individual compartments that have a cushion of a velvet material although a confectionery manufacturing company might incorporate compartments having shapes that bear resemblance to chocolates. In so doing not only do you improve the aesthetics of the inside part of the box but also the value addition to the box is improved on as well.
Customized Logos & Messages
Your shoulder boxes are a surface on which your brand can be painted on; one of the best features to depict is your logo. The use custom shoulder boxes with logo can enhance branding and give a neat outlook to your product. However, branding is not only the logo. It is possible to add a tagline, a brief message or even a thank you note which is printed on the inside of the lid. Such details can leave your customers with a sense of belonging by making them feel as if you care for them and they are welcome again. The main idea here is to stay as close to your universe of reference brand and identity and remember that even the packaging should not deviate from the brand narrative.
Purchasing Multiple Quantity
So finally, when you have executed the design, material and features of the product you need to contemplate production. Purchasing custom boxes wholesale is a cheaper method of acquiring quality packaging that will last for an extended period. When sourcing the boxes, one has the benefit of commissioning the supplier to produce the boxes in the right sizes, colours, shapes, and other features as you desire. Further, the cost of ordering in large quantities is way cheaper than having to order in small amounts which may disrupt a consistent packaging appearance for all your products. Always address your supplier and have a proper discussion so that there is no confusion and at the end of it, have the desired quality of the product.
Conclusion
Although the custom shoulder boxes listed above can be left plain and simple, taking the time to add some of your company’s images or logos as well as colour encode your custom shoulder boxes can go a long way in helping you add some personnel to your brand. Starting with the selection of materials up to the creation of custom designs and graphics, and integrating brand character into the packaging, every stage lets you release your brand character in the packaging. If all the sections of the shoulder boxes are designed in line with the intention of the brand, then you can have shoulder boxes that are functional as well as informative about the brand.