According to a survey done by the Advertising Specialty Institute (ASI), 85% of consumers recall the marketer who gave them promotional goods, and 58% maintain it for one to four years.
Even if you look back in advertising history, the brands that survived the marketing chaos are those that personified their branding. So denying that we were attracted to the faces on the beaches would be wrong. It is still effective because it is rooted in human psychology.
Today, you may not have your photo in every commercial, but your brand’s name appearing on corporate gifts, particularly if they are in the shape of custom promotional apparel can leave a huge impact.
Not sure if this is the right strategy for you? Let us look at the benefits to help you understand why you need promotional apparel to uplift your marketing game.
