Diwali popularly known as the festival of lights is one of the widely celebrated festivals in the country and is especially more regarded culturally in Chennai. It is a time when everyone unites, houses are illuminated with clay lamps and the sky with crackers. However, one aspect that defined the special meaning of Diwali is the giving and taking of sweets. Exchange of sweets in Diwali extends beyond the palate; it becomes a symbol of happiness, affection and thankfulness. If you are going to your relative’s house or having a Diwali party, sweets take the center stage for merriment.
In South India, the sweet treats are not only for Diwali but also for any other festival that is being held like the Pongal, Navaratri, and Karthigai Deepam. Although the kinds of sweets differ from area to area, sentiment behind giving and sharing sweetmeats during festivals is the same. Nithya Amirtham has literally hence become the brand name for sweets shops in Chennai especially during festivals. Praised for its high-quality products and a wide range of sweets, this shop is a reference point for buying sweets for Diwali in the city.
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