People tend to get attached to their first impression of something and find it difficult to change their initial judgment. The Amazon marketplace operates the same way. The higher quality your product images, the stronger first impression you can create for your prospects.
Ecommerce image editing service ensures that your product images meet Amazon’s strict requirements while making them visually appealing. High-quality product images provide potential customers with a clear picture of what they’re buying. The more precise and informative your images, the higher the buying intent.
Studies show that people are 22 times more likely to remember content that reflects stories matching their experiences. Your product images should not only be high-quality and relevant but also meet Amazon’s requirements to avoid any risk of removal.
This article covers Amazon product image requirements and best practices that are working in 2024.
Amazon Product Image Requirements
To maintain consistency in product displays, Amazon enforces strict image requirements. Failing to comply means your images won’t be uploaded. Amazon prioritizes images that best match their requirements when displaying search results.
Let’s explore what Amazon mandates.
Amazon Product Image Requirements for the Main Photo
Amazon allows you to upload up to nine images, but only one serves as your main image or hero image. This image is crucial in influencing a buyer’s decision.
Here are Amazon’s requirements for the main image:
- Authenticity: Avoid including accessories not part of the purchase. Gift baskets or carrying cases can be shown, but packaging should only be included if it’s a key feature.
- Realistic Representation: Show the entire product without cutting off any part.
- Clean Background: Use a pure-white background with no text, borders, logos, watermarks, or distractions.
- Clear Presentation: The product should cover 85% of the image, with 15% left as a white background.
- Quantity: Show only one unit unless selling multipacks, in which case show the exact number included.
- Model Guidelines: No models for accessories or children’s clothing; for adult clothing, standing models are allowed.
- Angles: Footwear should be displayed at a 45-degree angle.
Amazon Product Image Requirements for Additional Pictures
Amazon allows up to nine images per listing, with the first being the main image. Customers can browse all images on the product detail page.
Additional images must:
- Accurately represent the product.
- Avoid pricing details, seller-specific info, or claims like free shipping.
- Exclude Amazon logos, trademarks, or misleading badges.
- Display children’s clothing without models.
- Avoid nudity or offensive content.
10 Best Practices for Amazon Product Images
1. Perfect Your Amazon Thumbnail Image
Your hero image appears in search results and on Google’s first page, making it crucial for first impressions. Ensure it meets Amazon’s requirements for the best impact.
2. Use All Image Slots Wisely
Amazon provides up to nine slots. The first image attracts customers, while the rest retain their attention with more product details. In June 2023, Amazon also allowed video uploads in the seventh slot, an excellent opportunity for engagement.
3. Include Relevant Lifestyle Images
Lifestyle images show your product in real-life scenarios, helping customers visualize how it fits into their lives. For instance, a premium kitchen product should be photographed in a high-end kitchen setting.
4. Try Infographics for Clarity
Visual communication is 60,000 times faster than text. Use infographics to highlight product size, unique features, and benefits.
5. Use Zoomed-in Images
Customers can’t touch your product, so zoomed-in images help them see finer details like buttons, textures, or special features.
6. Add Before-and-After Comparisons
If your product solves a problem, show before-and-after images to demonstrate its effectiveness. For example, skincare products can be showcased with side-by-side transformation images.
7. Include User Manual Images
For complex products, a user manual image helps customers understand how to use them. If your product requires assembly, include a step-by-step visual guide.
8. Use 360-Degree Images
Customers want to see products from all angles. A 360-degree image provides a complete view, making it easier for customers to make informed decisions.
9. Optimize for Mobile
With 56.41% of Amazon traffic coming from mobile devices, mobile-friendly images are essential. Ensure images are properly formatted and adhere to UI/UX best practices.
10. Invest in Professional Editing
The DIY era on Amazon is over due to increasing competition. Professional editing ensures your images are polished, meet Amazon’s guidelines, and drive conversions.
Photo retouching service enhances product images by refining colors, removing distractions, and ensuring consistency. A professionally edited image can significantly improve your sales and credibility on Amazon.
By following Amazon’s image requirements and best practices, you can optimize your listings for maximum conversions and stay ahead in the competitive marketplace. Give us a free trial to show our skill.