An experienced Amazon photographer who worked for Amazon as a product photographer shares secrets on creating effective Amazon listing photos for low cost. The product photographer Atlanta conveys the bottom line of clear, clean and uncluttered imagery does the trick. Here are a few amazon photography tricks they reveal.
1. Hero Shot (Main Image)
Requirements: Amazon mandates a pure white background (RGB 255, 255, 255), filling at least 85% of the image frame.
Clarity and Quality: Use high-resolution images (at least 1000 x 1000 pixels) to enable zoom functionality, which enhances details and trust.
Product Representation: Showcase the product clearly without props or additional items that aren’t included in the sale.
2. Image Variety
Angles and Close-Ups: Show the product from multiple angles to give a complete view and increase buyer confidence.
Lifestyle Images: Display the product in real-life settings, which helps buyers envision its use and suitability.
Scale and Dimensions: Include a photo showing the product’s scale to avoid misleading customers about its size.
3. Detailed Feature Images
Highlight unique features or details that differentiate the product. This can be useful for products with specific functions, textures, or additional components.
Use close-up shots if there are intricate design elements or materials that add value.
4. Text Overlays and Infographics photography
Benefits vs. Features: Use infographics to communicate benefits over features (e.g., “extra durable material” rather than “made of steel”).
Dimensions and Specs: Add text overlays or icons that indicate key specifications, ideal for products that require a clear explanation of their size, weight, or other properties.
Visual Appeal: Keep text simple, avoid clutter, and use clear fonts and contrasting colors for readability.
5. Emotion and Brand Story
Convey the product’s emotional appeal or solve specific customer pain points 
through storytelling images. For instance, show a kitchen gadget in use, creating the feeling of convenience and joy in a kitchen setting.
Align the images with your brand’s personality and tone.
6. Compliance and Professionalism
Amazon Guidelines: Follow Amazon’s image guidelines rigorously, as listings can be removed for violations like watermarks, logos, or borders on main images.
Consistent Style: Keep a uniform style, lighting, and background across all images to maintain a professional look.
7. Editing and Quality Control
Use high-quality editing to adjust lighting, color balance, and sharpness, but avoid overly edited images that look unrealistic.
Ensure the images look cohesive and well-produced to reflect positively on the product and brand.
