In today’s digital age, the way businesses communicate with their target audience has changed dramatically. The power of words is more important than ever, and the quality of the content you post on your website and social media channels can make or break your online presence. The quality of the content you post on your website and social media channels can significantly impact your online presence and success.
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The Content industry is growing, and how! Let’s dive into some statistics.
- Marketers expect the content marketing industry’s revenue to exceed $135 billion by 2026.
- It is estimated that the AI-powered content market will exceed $250 billion by 2022.
What element intrigues audiences to follow and land on company websites? Data-driven articles, blogs and posts in different media drive organic traffic to the business portals. Creating content is thus the prime pillar of digital marketing. Website content, social media posts, technical content, SEO content and so many other domains get covered in this segment.
Hiring a content writing company is a wise investment for businesses looking to improve their online presence and data back the benefits. Here are some worthy-to-know statistics to support the advantages of hiring a content-writing company for your business
- Increased Website Traffic: According to a study by HubSpot, businesses that blog regularly see a 97% increase in inbound links and a 55% increase in website traffic.
- Improved Search Engine Rankings: Quality content optimized for search engines can help improve your website’s rankings. A study by Moz found that the top-ranked pages on Google have an average of 1,890 words of content.
- Increased Social Media Engagement: A study by Sprout Social found that businesses that use visuals in their social media posts see a 650% higher engagement rate than those that don’t. A content writing company can help you create high-quality visuals to accompany your content.
- Improved Lead Generation: According to a study by Content Marketing Institute, businesses that use content marketing see a 6x higher conversion rate than those that don’t.
- Cost-Effective: Hiring a content writing company can save you money in the long run. A study by Demand Metric found that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Hence, intelligent business owners focus on creating a better digital profile by leveraging content creation by hiring a content writing company.
An experienced service provider can cover the following aspects of content writing.
- Search engine optimization (SEO) content– SEO-specific content creation covering blogs, articles, press releases, product descriptions, brand stories, guest posts, etc.
- Technical content– Understanding the niche of products and industry and creating technical content
- Instructional designs– Instruction-based content creation focusing on products and services for information and education purposes
- Ghostwriting– Creating articles, blogs, and posts for management and technical heads to reflect on knowledge and expertise
- Social media content– Social media content such as brand stories, posts, etc., to gain online attention from a target audience
Advantages of content writing services
Hiring a content writing company will add the following advantages to your digital marketing strategy.
- Hiring specific expertise
Statistics suggest that 70% of B2B marketers have increased their content requirement for generating better leads. have increased their content requirement to generate better leads. Developing traditional marketing strategies will need specific expertise to generate leads and convert them into clients. Hiring an agency is ideal for allocating skills to produce business-specific content.
- Quick accomplishment of content projects
Due to the expertise hired, an agency delegates a content team to particular tasks and ensures a quicker turnaround time. It enables a company to develop content on time and contribute to digital marketing needs on time.
- Affordability
Hiring an agency is more cost-efficient than building and maintaining an in-house content team. The content writing company is responsible for finding skilled content writers and add them to a project. Hence, the companies hiring an agency will enjoy the flexibility of increasing or reducing the content requirements based on contemporary situations.
- Elimination of errors, novice creations and other content issues
When an agency gets hired, there is no space for errors or novice content creation. The content writing company’s sole responsibility is to focus on quality and quantity. The agency will do its quality control to maintain its image and meet all the deadlines. Content writing agencies hire vetted writers to avoid issues and meet clients’ requirements. These professional writers are handpicked by conducting multiple rounds of selection.
- One-stop solution
All kinds of content requirements can be met with precision by an experienced agency. This one-stop solution saves time and resources spent on content creation.
Verdict
It is ideal to hire a content writing company to create specific content. Choose an industry-experienced agency for results-driven outcomes. The company focuses on delivering high-quality content, embracing new technologies, diversifying its services, personalizing and customizing its offerings, and collaborating with other marketing professionals. Remain competitive and continue to deliver value to their clients in the ever-evolving digital landscape.