Competitive differentiation is the key to survival and growth in this startup, fast-moving environment. Two views are averse to run-of-the-mill marketing. It cannot keep up, being far short on many resources and a budget, and it is also based on speed. That’s where account-based marketing comes in.
This article will explain how startups can successfully employ ABM to gain a competitive advantage using examples and statistics.
Read the complete article- Account-Based Marketing for Startups