The contrast in retention between top-performing apps and others is significant. According to Quettra, the average app loses over 95% of its new users within the first 90 days. This alarming number underscores why mobile app Quality Assurance (QA) is essential, as it ensures the functionality, usability, and reliability that can prevent such substantial user attrition.
In the competitive landscape of mobile applications, quality assurance is not just a necessity; it’s a strategic imperative. Consumers today have a plethora of app choices, and even a minor glitch or inconvenience can lead them to abandon the app for a competitor’s product.
