The Effectiveness of Wild Posting Advertising
Wild posting advertising involves placing paper posters on buildings and road barricades. While this street-level advertising method has been popular for several decades, its effectiveness is often less than that of in-hand advertising. Additionally, environmentalists and governments consider wild posting to be environmentally unfriendly and discourage its use for brand messaging.
Although wild posting advertising may be a cheaper alternative, it is not the best approach for reaching your customers. Businesses should consider more effective advertising methods, such as in-hand advertising.
What is In-Hand Advertising?
In-hand advertising, classified as unconventional advertising, involves placing adverts in unusual locations or mediums. Unlike wild posting, in-hand advertisements can be located anywhere, reaching the target audience more effectively. The key to successful in-hand advertising is choosing the best media format available and ensuring the message is impactful.
Benefits of In-Hand Advertising
In-hand advertising provides numerous benefits to advertisers. Below are some of the key advantages:
Cost-Effective Approach to Reaching Customers
In-hand advertising is more cost-effective than conventional methods like posters on buildings. Businesses can run hundreds or thousands of in-hand advertisements at a fraction of the cost of printing posters or banners. This makes in-hand advertising a sensible choice for businesses seeking a cost-effective approach.
Creative and Unique Advertising
In-hand advertising allows for unique and creative adverts, making them more attractive to the audience and likely to earn more attention compared to conventional methods.
Effective Targeting Approaches
Choosing a method that allows targeting customers when they are ready to purchase is crucial. In-hand advertising methods, such as placemats, bar coasters, and grocery dividers, enable advertisers to reach their audience at the right moment.
High Brand Exposure
In-hand advertising generates high brand exposure by reaching consumers directly when they are most likely to pay attention. This direct approach ensures that the brand message is seen and remembered.
Examples of In-Hand Advertising
Some top examples of in-hand advertising include:
Advertising at sanitization stations
Shopping bag advertising
Pharmacy bag advertisements
Grocery divider advertisements
Shopping cart adverts
Conclusion
For the best in-hand advertising strategies, turn to Adzze. We specialize in developing various in-hand advertising strategies at pocket-friendly prices. Contact us today for a free quote and consultation on how in-hand advertising can benefit your business.
