Acquiring new customers is costly, making it crucial for insurers to maximize the value of existing policyholders. However, many fail to leverage their current customer base effectively. Cross-selling isn’t just a revenue driver—it deepens customer relationships and provides tailored, comprehensive coverage that adapts to evolving needs, enhancing both customer satisfaction and long-term retention.
https://www.linkedin.com/pulse/everything-you-need-know-cross-selling-insurance-rupa-yadav-ohrtc
