Localisation services in Pune are the cornerstone offering of Knowledgeworks. While translation primarily involves converting textual content from one language to another, localisation encompasses a broader spectrum of elements. It considers norms, customs, linguistic nuances, and cultural sensitivities of the target geographic locale, adapting a product or service accordingly for that specific locale. Localisation plays a pivotal role in effectively marketing a product/brand in new regions, enabling it to resonate with users in their local context. It also helps prevent unintended cultural and linguistic missteps.
In the language industry, localisation typically involves adapting User Interfaces of software, interfaces of mobile computing and communication devices, websites, and documentation, as well as marketing content (including text and multimedia), among others. Parameters that may require modification during localisation include currency, units of measurement, idioms and puns, references from popular media, taboo words, and more.
