Your bio link is valuable real estate that many businesses overlook across social media platforms.
This link is especially crucial if you want to track social media engagement and audience interactions. While it may seem like a small detail, your choice of web address in your bio can have a big impact.
A “link in bio” is a clickable link in a user’s social media profile that directs followers to a specific website. Influencers, creators, and brands often say things like, “Head to the link in our bio to learn more” or “Tap the link in our bio” in their Instagram or TikTok posts, encouraging their followers to click the link and discover more.
