Smart companies, especially content creators looking for a new avenue to publish what they create, are getting on the Tumblr bandwagon and are trying to make use of the site’s inherent sharing capabilities and the young tech-savvy users to increase their reach organically and generate buzz.
Of course, Tumblr can be just as beneficial for online retailers in that it allows showcasing their goods on the website and exposing their products to users who might not have heard about them before. Because Tumblr is an image-heavy site, sellers can showcase their items, and even add descriptions to blog posts (and automatically appear on their followers’ screens) and then hyperlink to their stores or product pages to make sales.
If you’re still not on Tumblr already, you must be. However, just creating your blog won’t assure success (just to ask thousands of users) So here are five essential strategies to assist you in mastering Tumblr from the start.
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Take Over Tumblr in 5 Easy Steps
Find Followers
The first thing to do the first thing you need to do on Tumblr is to find followers. They are the people who automatically notice your blog posts appearing on their dashboards and do not have to look for tags or directly go to your blog. In theory, they visit your blog as they are attracted by your blog’s content (or products) which means they are the outline of your intended viewers on your site.
Typically, the best method to create a list of followers is to find and follow interesting blogs. They can be found by clicking the “Find blog” tab on the right-hand side of your dashboard and then filtering the results by categories to see “Spotlight” blogs. You can also look up specific blog names or tags using the search bar on the top of the dashboard to search for those who are publishing content that is relevant to your particular industry. You can then follow blogs that show up in the search results.
Tag Like a Fiend
There is no better way to have your content discovered on Tumblr than simply tag posts with the appropriate tags (e.g. descriptors) to ensure that, when users search for these keywords, your blog posts will be displayed in the search results. This helps people discover your blog and, in turn, the Tumblr blog, and. When people see your content on the site, they’ll be able to follow them on Facebook, like them and reblog them for their readers, click on links in the post, or go to and keep track of your site. If you have more tags that employ the a greater chance that a range of users will come across your blog posts.
Reblog, But Be Smart
Reblogging posts from other users is an excellent way to add additional content to your blog (especially in the beginning stages of beginning to get started) and also draw the attention of those who you’re reblogging, which is a fantastic opportunity to build relationships with other users on the site. But, make sure that you don’t do it so as to overshadow your original content or blog posts.
Ask and Answer
The best rule of social media is to be social and that’s the case on Tumblr the same way it is for Facebook, Twitter, and Google+. For this make sure you engage with blogs you’re interested in by clicking on the “Ask Box” and submitting comments, questions, or a compliment. Also, do to reply every Ask Box or “fan mail” message you receive to ensure you stay in contact with your followers and any other person who visits your blog.
Another great trick is to ask questions in the text or caption section of a video or image post. When you end your post by putting a question mark in the post editor brings an option on the left-hand side of the editor for your post that asks you to let others answer it. By clicking the box, you can allow the possibility of comments. Anyone who views the post via your dashboard can choose to respond.
Queue It Up
If you’re publishing a large amount of content for a few days You can schedule the posts you have in your queue to automatically publish, no matter if you’re at work, watching an event, or asleep. If you’ve got posts scheduled for the future there will be a “Queue” tab will appear on your dashboard (under the “Followers” tab), and you’ll be able to look up your future posts and then rearrange them with the arrows to move them up and down located in the upper-left corner of each post.
Bonus: Add Text to Image Posts
People indeed love photos on Tumblr and pictures are more likely to be viral than text posts 100 percent times (not an exact number that can be verified scientifically). But posting a photo that could be popular on Tumblr is not a guarantee of others finding that image on the Internet for instance, via search engines. Even if the description is just two or three words it’ll give search engines an understanding of what they’re seeing.
