Greenwashing occurs when companies make misleading claims about the environmental benefits of their products or practices. This blog post from SG Analytics explains how to identify greenwashing tactics, which are increasingly prevalent as businesses seek to capitalize on the growing demand for eco-friendly products. It highlights the importance of scrutinizing terms like “eco-friendly,” “all-natural,” and “organic,” which are often used as marketing jargon without substantial backing. The article also emphasizes the role of consumers in pushing for genuine sustainability by being vigilant and questioning environmental claims.
