A focus group is a small gathering of people brought together to discuss a specific product, service, or idea. The goal is to hear their honest opinions. Unlike surveys, where participants choose from set options, focus groups allow for open discussion. This helps companies learn more about why people think and feel a certain way.
Read the Article :Â
https://articlescad.com/focus-groups-101-a-deep-dive-into-consumer-insights-479970.html
