The Hindu’s most popular festival is Diwali. It is also called “Festivals of Lights”. Diwali has also become a season of major sales and discounts over various industries, particularly in electronics such as gadgets, TV, etc. One of the players in the Indian market is named as Xiaomi. A brand gained trust and popularity for its affordable features-rich smartphones, smart devices, home electronics. The Diwali season is a prime and peak time to give sales, promotion of brands, limited-telecast, and offer extra discounts. Making it an effective and attractive option for Indians consumers.
