In the fast-paced domain of wearable technology, the quality and functionality of products are not just about consumer satisfaction—they are crucial to the product’s survival in a competitive market. Continuous testing is a fundamental approach in this industry, integrating seamlessly with development processes to ensure that every aspect of the wearable device functions as intended, even as updates and new features roll out. Here, we explore six pivotal reasons that make continuous testing indispensable in wearable tech.