The internet with its whirling intoxicating turns today constitutes a major challenge, however, for most businesses, digital marketing is a compass guiding them to the shore of success and visibility. It all comes down to art, analytics, and logic along with a touch of magic that teaches your business how to engage the right audience. Yet the question is still there, firm and identifiable as every page of this new book fills with another spell – what to use? What to cast? Don’t worry, for the continuation serves as your compass to help you navigate the alluring territory of digital marketing.